Your leads aren’t the right customers.
I look at who buys, who doesn’t, and what customers say. We use that to choose your audience and explain why they should care.
Marketing support for B2B SaaS & AI founders
Let’s figure out
what will help you grow.
You have a product and customers. I help you understand who to sell to, why people aren’t buying, and what to try next. We turn those findings into clearer positioning, focused growth tests, and agentic systems that take recurring work off your team’s plate.
Where I can help
What do you need help with?
You don’t need to arrive with a brief. Start with the problem you’re seeing.
People sign up, then leave.
I look at where people get stuck and help test changes to onboarding, messaging or the product experience.
You’re doing a lot of marketing. What’s working?
We review what you’ve tried, choose the next one or two tests, and agree how to judge the results.
Your team keeps doing the same work by hand.
I build agentic systems so your team spends less time repeating manual work and starts running the systems that do it.
Ways to work together
What you’ll get.
Start with a focused review, spend a month solving one problem, or bring me in for ongoing support.
Growth review
Get an outside look at your marketing and a plan for what to try next.
From $500
One project · 7–10 working days
- A clear picture of where customers drop off or lose interest
- The highest-priority problem to tackle first
- Three specific tests, with the reason for each
- A written plan and a call to decide your next move
Growth sprint
Work with me on one problem, from research to testing a solution.
From $2,000
One project · 4 weeks
- One agreed goal and a measure of progress
- One or two launched tests aimed at that goal
- The research, messaging or system changes we agree to deliver
- A results readout and a clear recommendation for what comes next
Monthly support
I work with your team on research, marketing and automation.
From $1,500 / month
We agree the work each month
- A short, shared list of priorities
- Customer findings and marketing tests your team can act on
- Improved workflows or automation for agreed recurring tasks
- Regular decisions on what to keep, change or stop
Selected work
Work that made a difference.
Bitcoin Magazine · Audience growth
15,000 newsletter subscribers in three months
I worked on the rebrand and social relaunch, launched the Proof for Women editorial initiative, and built ways for readers to move from social posts to the newsletter.
+130K social followers
Newsletter growth and 2.4× engagement alongside the relaunch.
Read the case ↗WhiteBIT · Brand communications
One brand voice across every channel
I brought social, search, PR, email and content under one strategy and visual identity as the exchange grew.
3× user-generated content
50% community growth and a Red Dot Award for the brand work.
Read the case ↗CogniAgent · Multi-agent system
From an idea to a review-ready post
I built a system that drafts and checks copy, creates on-brand images, and packages posts for human review. A separate agent tracks competitors across five platforms.
99% of the pipeline automated
30% higher engagement, with publishing decisions kept in human hands.
Read the case ↗The process
How we’ll work together
01
Understand
Tell me what you want to change, what you’ve tried and what data you have.
02
Agree
I send you a plan with the work, price, dates and what I’ll need from your team.
03
Work
I do the agreed work and keep you involved in the decisions.
04
Decide
We look at the results and decide what to do next.
From teammates
What it’s like to work with me.
“She has a rare ability to bridge design, marketing, and product thinking — seeing unexpected connections and guiding ideas into places you didn’t know existed.”
“Always engaged, deeply thoughtful, and creative in ways that are both surprising and precise.”
“She combines a sharp mind with strong creativity and has a rare ability to transform loose ideas into something clear and impressive.”
“As a designer, I especially appreciated the way she handled product decisions: a clear focus on the user, clear priorities and a lack of ego in collaboration.”
Before we start
Questions you might have
Do I need to know exactly what the problem is?
No. Tell me what you’re seeing. We’ll discuss whether a review would help and what information we can work with.
Is this strategy or implementation?
I can help with both. Before we start, we agree what I’ll do and what needs your team, a developer or another specialist.
Do we have to commit to ongoing work?
No. You can book a review or a single sprint. Continuing is a separate decision.
Can you guarantee a growth target?
I can commit to the work we agree on. I can’t promise a revenue or customer number before we’ve tested what works for your product.
Your next step
Let’s talk about what you need.
Bring your goal, the problem you’re seeing, or a question you haven’t figured out yet.
Book a call ↗