Kristina Vislianska · 10+ years in marketing
I turn customer, market, and performance data into unconventional paths to growth. I connect insights across product, content, search, community, and partnerships.
I find the opportunity, design the experiment, and build the systems to scale what works.
From overlooked signals to growth across channels.
Acquisition costs were rising as CogniAgent entered new verticals. I connected market research, customer feedback, Reddit discussions, and funnel data to identify stronger segments, then applied those insights to positioning, campaigns, and product workflow templates.
Customer signals and funnel data
Prioritize the segments with the clearest needs and use their language and workflows to guide both acquisition and product adoption.
Research → positioning → campaigns → product templates
Buyers were asking AI engines about healthcare software, but NikoHealth was missing from the answers. I connected query research, technical discoverability, owned content, and third-party sources to build a path into relevant ChatGPT and Perplexity answers.
Buyer questions and missing AI citations
Connect discoverable product information with relevant owned and third-party content to address the questions buyers already ask.
Query research → content and authority → AI-search monitoring
The brand needed to reach new readers while retaining its existing audience. I connected a brand relaunch with social distribution, an editorial initiative, and newsletter acquisition loops to turn audience interest into an owned distribution channel.
An audience gap and underrepresented voices
Connect the brand relaunch with editorial initiatives and community-led distribution, giving readers a path from social discovery to newsletter subscription.
Brand → editorial → social and community → newsletter
I built a content pipeline that turns ideas into fact-checked copy, on-brand images, and review-ready posts. A separate agent monitors competitor accounts across five platforms and feeds new opportunities into the pipeline.
Every new agent workflow built on the platform needed documentation and content, but manual production couldn't keep pace with product velocity. I built an automated pipeline that turns every newly built workflow into guides, tutorials, and video content - long and short form - the moment it ships.
WhiteBIT had outgrown its brand communications - fragmented SMM, SEO, PR, email, and content with no unified platform, even as it became one of Europe's largest crypto exchanges. I rebuilt the platform from the ground up: one visual identity, one strategy, one voice across every channel.
Atleta had no partnership process - no pipeline, no materials, no playbook - while needing to build ecosystem credibility fast as an early-stage L1 blockchain. I built the partnerships engine from zero: process, materials, and a repeatable path from outreach to close.
Standing out for a new MPC wallet in an extremely competitive, saturated market - with no existing community or content system to build on. I built a community-led distribution strategy from zero: content systems, live programming, and a distribution style built for visibility, not just posting.
Competitor ad activity was invisible unless I manually checked each platform - no unified way to see what competitors were actually running on Meta or Google. I built a tracker that pulls live ad data from both, keeps it synced, and turns it into a reviewable dashboard.
Content wasn't failing because of the idea - it was losing people in the first few seconds. I built a hook generator that analyzes attention-grabbing openings from selected creators, identifies the patterns behind their performance, and uses those insights to create hooks for any topic - designed to stop the scroll, increase engagement, and accelerate audience growth.
Find the opportunity. Connect the channels. Test and scale.
For teams looking for their next source of growth.
For teams ready to test approaches beyond their usual channel playbook.
For teams exploring new growth opportunities or scaling an approach that works.
Growth, experimentation, and innovation across B2B SaaS, healthcare, media, and Web3
Built the AI systems behind CogniAgent's growth - customer intelligence, content, and competitor monitoring - cutting CPL from $15 to $3 and automating 90% of recurring work.
Built NikoHealth's AI-search visibility from zero, winning recurring ChatGPT and Perplexity citations in a specialized healthcare niche.
Built a founder-led growth system from scratch, taking a LinkedIn newsletter to 780 subscribers in month one.
Rebranded and relaunched a leading Bitcoin media brand: +130K followers, 2.4× engagement, 15K newsletter subs in 3 months.
Built a partnerships engine from zero for an early-stage L1: 10+ new partners onboarded every month.
Drove community-led distribution for an MPC wallet: 45% engagement growth, 0 → 2,000+ YouTube subscribers.
Rebuilt WhiteBIT's brand communications with a mascot-driven content strategy - a transformation recognized with a 2023 Red Dot Award, 50% community growth, 3× UGC.
The tools I use to research opportunities, test ideas, and scale execution
I created masks from flowers, shaped the story around them, brought the idea to market, and sold them as NFTs. Long before I called it positioning or zero-to-one marketing, I was already testing what makes an unfamiliar product desirable. The project was also published in Slanted 43, a magazine focused on international design and cultural creation.
Let’s talk about your next growth challenge.
